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June 13, 2004


Attorneys and Advertising

The Advertiser carries a national AP story that profiles Baton Rouge attorney E. Eric Guirard and his advertising practices. The article notes that Guirard, a former stand-up comic, spends seven figures annually to promote his firm.

"E" doesn't stand for anything--thatís my nickname. But if you want to be successful, you have to have that letter out in front of your name,Ē Guirard said. ďWith me, you donít have to remember a name, you donít have to remember a slogan--just remember a letter: E.Ē

Posted by AJR at June 13, 2004 01:00 PM
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