Baton Rouge Firms Beginning to Market

The Baton Rouge Business Report reports on the marketing efforts of some of Baton Rouge's larger law firms. "Most law firms devote between 2 percent and 5 percent of their gross revenue to marketing efforts," says Kean Miller's Steve Boutwell." The article makes an interesting comparison of these marketing efforts to those of E. Eric Guirard, who spends 25% of his estimated $8 million annual income on marketing and advertising.

Posted by AJR at July 28, 2003 07:53 AM